yusei's portrait photo

Product Designer

YUSEI MATSUTOMO

Designing across scales — from global markets to early-stage startups.
Previously led Japan market localisation at Back Market, driving its conversion growth.

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Featured work

Localizing E-Commerce for the Japan Market

Back Market

2025

Designing against digital obsolescence

Back Market

2025

Designing a faster product replacement experience

Back Market

2025

Designing an in-house B2B chat platform

Cybozu

2024

About

yusei's portrait photo

Hi, I'm Yusei — a product designer based in Japan.

For over four years, I’ve been designing digital products that aim to be both useful and thoughtful. Most recently, I worked at Back Market, an online refurbished marketplace, where I contributed to several growth initiatives, including the localization of the Japan market — helping make refurbished technology more accessible and a more sustainable choice for people across the world..

I value working with thoughtful colleagues and creating products that have a meaningful impact on the people who use them

I’m always happy to connect and have a conversation, feel free to send me a message!

Learning log

Created "Check" icon tap animation

Jul 10, 2024

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Created "added to bag" animation

Jul 21, 2024

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Created "Megasafe charging" animation

Sep 12, 2024

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Created "battery charging" animation

Sep 12, 2023

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@ 2026 yusei

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