Designing an in-house B2B chat platform

Category

SaaS

Length

Platform

Web

Role

Sole Product Designer

What I did

- Co-led the MVP design from ground up - Identified workflow interruptions caused by context switching across tools - Defined core chat architecture, interaction patterns, and feature set - Designed cross-platform experiences embedded into existing company systems - Partnered with engineers to ensure scalable and extensible implementation

Problem

Internal teams had to switch between multiple tabs and external apps just to communicate. This constant context switching interrupted workflows, slowed collaboration, and reduced productivity — communication itself became friction.

Solution

We built a ubiquitous, in-house B2B chat tool that works across platforms and integrates directly into existing workflows. Employees could communicate instantly from anywhere — without leaving the tools they were already using.

Impact

Launched the product internally (due to contract reasons, I no longer supported the product after the interal release)

Final output

Internal teams had to switch between multiple tabs and external apps just to communicate. This constant context switching interrupted workflows, slowed collaboration, and reduced productivity — communication itself became friction.

Final design

Comparison

Global Chat PWA

Rest of the page

@ 2026 yusei

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